THE SWADDLE
School of Parenting Videos
When Karla Bookman, head of The Swaddle (https://theswaddle.com/) approached us to create a series of animated explainer videos on parenting, it was exciting! The Swaddle team had some wry and informative scripts to help young (and older) parents navigate the different difficult aspects of parenting. We soon created the three Swaddle families - the youngest couple with their newly-born, the older couple to a pair of toddlers and the oldest - parents of teenagers. It is through these protagonists that we forged ahead to give some welcome advice to the viewers on topics ranging from 'Potty Training for Toddlers' to 'Managing Teen Emotions'. These 13 videos are currently available on their site under 'The School of Parenting'. Swipe left to see some of our artwork from across films and finally 3 of our favourite videos.
(Phase 1 of the project was co-directed by Rituparna, as the head of Bombay Design House, while phase 2 was undertaken solely under VISUAL SARKARSM)
- Concept:Rituparna Sarkar, Snigdha Rao
- Scripting:Team Swaddle
- Direction:Rituparna Sarkar, Snigdha Rao
- Character Design:Rituparna Sarkar, Sruti Menon
- Design and Pre-production:Sruti Menon, Hitesh Sonar, Rituparna Sarkar, Snigdha Rao, Vipul Barla
- Animation:Avinash Jadhav, Aniket Shirgaonkar, Aanal Kumar
- Voice Over:Karla Bookman, Prerna Chawla and others
- Sound Design:Joseph D’souza
- Year:2016