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BANJARA.COM

Branding for Banjara.com

Banjara.com is an e-commerce portal that is all about celebrating unique Indian Arts and Crafts. The artefacts sold are collected by connoiseurs who travel all over India, exploring beautiful artforms and cultural nuances only to make the available to the modern, urban art lover.

We developed a couple of characters as Brand mascots, called Ben and Zara (a word-play on the name Banjara), who are modern-day young and fun-loving travellers, loosely based on the lovely couple who founded the brand.

Credits
  • Direction:Rituparna Sarkar
  • Concept and Idea:Rituparna Sarkar
  • Illustrations:Meher Rajpal, Rituparna Sarkar
  • Designs:Andrea Sequeira
  • Design Studio:Bombay Design House
  • Year:2017
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