As the name suggests 100% VEG is an entirely vegetarian cooking show hosted by Chef Gautam Mehershi. We wanted to showcase the world of fresh vegetarian ingredients as something magical and larger than life - hence the approach we chose was creating a world out of food ingredients where the chef is tiny. Needless to say it was an extremely fun two days of shoot!

We created a packaging as well as a promo in the same style and language.