This spot made it to the official selection in the prestigious Annecy International Film Festival 2018 under Commissioned Films Category - one of only two entries from India.

Hotstar had asked us to create a special promo to announce their new liaison with National Geographic Channel. The concept that we took forward was to use mobile friendly icons to create the entire world of Nat Geo Wild Life in a mockumentary tone! It was a one-of-a-kind graphic approach that we had a lot of fun exploring. Once we started, we'd created a whole bank of these little digital-icon creatures (not all of which were incorporated into this video). As part of the extended campaign, we created some additional GIFs as well for social media.