RED BULL INDIA

Red Bull Tourbus 2014 Promo

The Red Bull Tourbus back for its second year! And this time the brief was to create a promo using the past footage. So we worked on an interesting style of graphics overlaying live action footage that was fun and 'off the roof'. Incidentally, this brand language was loved by the Red bull brand team so much that they decided to take it forward in their launch event - as part of the venue graphics, collaterals and signage (also designed by us)


This promo got featured in the prestigious international IDN magazine in their issue on 'Event Promos'. (bucket list item ticked!).

Credits
  • Design Studio:Bombay Design House
  • Director: Rituparna Sarkar
  • Edit:Rituparna Sarkar
  • Animation:Wrik Dhar, Tapan Aslot
  • Compositing:Shoeb Ansari
  • Track Courtesy:Pentagram
  • Sound Design:Kenneth Basumatari
  • Year:2014
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