ZEE ENTERTAINMENT NETWORK

Introducing & TV

This video won 2 Golds - at both PromaxBDA, India and PromaxBDA, Asia in 2015 under the category of 'Sales AV'. A pretty sweet result for a month of crazy, fun but back-breaking hard work!


Zee Network launched their new General Entertainment Channel in 2014 with Shah Rukh Khan as their brand ambassador.The channel approached us to create a pre-launch video that would showcase the bouquet of shows (that were yet to be created), along with their vision. This would practically be the first communication that was released regarding the new channel, and would be seen by interested parties, investors and sponsors. The medium chosen was mixed media stop motion, combining the 'human hand' conducting the narrative forward by interacting with the different material/media.


Credits
  • Design Studio: Bombay Design House
  • Director:Rituparna Sarkar
  • Assistant Director:Bismark Fernandes
  • Script: Zee Internal Team
  • 2D Animation: Shantanu Verma
  • Art Assistant: Amit Sawant
  • DOP:Karan Vazirani
  • Compositing:Santosh Valaboj
  • Voice Over:Ninad Kamat
  • Sound Design: Joseph D’souza
  • Year:2014
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