We designed and created the entire look of the newly launched international music channel 9XO, deriving the language from pop-art, keeping in mind a bit of 'retro' and 'desi kitsch'. We also came up with a whole bunch of creatives like the logo bugs, channel IDs, spot titles for specific genres, some fun band specific channel IDs etc in discussion with their internal team. This showreel gives you the basic idea. We also created some fun idents for the channel.